Final Fantasy is a media franchise owned by Square Enix that includes video games, motion pictures and other merchandise. It began in 1987 as an eponymous console role-playing game developed by Square, spawning a video game series that became the franchise's central focus. The video game franchise of Final Fantasy is in the top 4 best selling as of March 2007. The franchise later branched out into other genres and platforms, such as tactical RPGs, portable games, MMORPGs and games for mobile phones. The series also spurred the release of three animated productions and two full length CGI films.